Images of executives at a table in a well-lit office to illustrate Market Enginuity's story

About Us

Our Story

We are a company founded in insight and a desire to let the spirit of the public mission steer our approach.

Our Passion for Public Is Personal

As viewers and listeners of and donors to our hometown stations, we understand the value of public media programming. So, we founded a company on those values.

Our story started in 1999 when our founders Jim Taszarek and Kirk Nelson, successful commercial media executives, combined passion with vocation to launch Market Enginuity. Our company adapts best practices of media sales for public media, which has enabled NPR and PBS stations nationwide to flourish. We’re leading the charge to ensure a values-based business environment centered on collaboration that is inclusive and welcoming to all.

Today, with offices throughout the country, Market Enginuity represents local and national sponsorship for a mix of public radio and television stations, helping them achieve corporate sponsorship potential.

Core Purpose

Mission-driven, Educational and Inspiring Independent Media

Our Team

Along with over 100 Market Enginuity sales professionals, our team of industry-leading management, marketing, talent development, systems and digital strategy specialists defines and institutes a standard of excellence in corporate support.


Jim Taszarek, Jr.


Kirk Nelson

Executive Vice President

Donna Fuhrman

Regional Vice President

Amy Powers

Regional Vice President

Brian Benschoter

Regional Vice President
Shaun Shulman

Shaun Shulman

Director of Marketing and Creative Services

Randee Manley

Director of People Operations and Organizational Effectiveness

Mike Rose

Vice President, National Sales

Corporate Friends and Affiliations

Let’s Work Together

Whether you’re interested in sponsoring one of our public media stations or learning more about turnkey sponsorship representation for your station, we can help. Complete the form, and we’ll be in touch soon.

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Fueling Missions. Elevating Brands.®