MARKET ENGINUITY BECOMES YOUR SALES TEAM, AND YOUR BRAND AMBASSADORS, DEDICATED TO SIGNIFICANT, MEASURABLE RESULTS.
We leverage the opportunities that create meaningful and mutually beneficial relationships between your media and its sponsors.
THE LARGEST PUBLIC MEDIA SPONSORSHIP SALES FORCE IN THE U.S., BACKED BY INDUSTRY-LEADING SUPPORT AND SYSTEMS.
MARKET SERVICES TEAM
Sales teams are backed by our national network of talent and industry leading-management. Marketing, talent development and digital operations experts, who have spent their careers in media, fortify sales.
PERFORMANCE MANAGEMENT SYSTEM
We never lose sight of the fundamentals to succeed: people and inventory. Our system provides a springboard for sponsorship representatives to excel and leverages inventory across all platforms.
When KCRW in Los Angeles contracted with Market Enginuity, initial changes of adding corporate sponsorship representatives and enacting our Performance Management System, led to 7.8% growth in the first 12 months. Corporate sponsorship revenue has grown significantly each subsequent year in spite of market broadcast revenue declines, competition from another NPR station, and the volatility in national revenue.
When Market Enginuity began representing WUWM in Milwaukee and needed to rebuild the corporate sponsorship department, we focused on recruitment, sales operations and strong strategies to take to market. While recruiting, we implemented our Performance Management System, upgraded the station’s traffic system, restructured sales operations, crafted sales initiatives, and created new marketing materials. The corporate sponsorship team hit the ground running, with category, major account and proposal initiatives, resulting in over 36% revenue growth in our second year serving WUWM. Directing consistent focus on impactful sales initiatives, including a rollout of digital products, has resulted in over 70% growth of annual revenue 4 years from initial representation.
LONGSTANDING TRACK RECORD
When their sole representative left, KUT selected Market Enginuity to represent local sponsorship sales. We hired two new corporate sponsorship representatives and a manager, installed needed systems and processes, and provided key training, resulting in 5.6% growth that first year. The next two consecutive years saw increases over prior year of 47%, followed by 50%. Steady growth continued over the years. When KUT split its dual format into two stations: KUT, dedicated to news and information, and KUTX, devoted to AAA music, we leveraged the established KUT music brand, and more than doubled our first-year KUTX target budget. KUT and KUTX continue to be one of the highest performing public radio corporate sponsorship departments in the country, with conversion ratios in the 90th percentile. Revenue is up over 43% from 5 years ago.