PRX Forges Partnership with Market Enginuity to Represent Its Sponsorship Sales
As of January 1, 2017, Market Enginuity assumes responsibility for sponsorship revenue across all PRX programs, including the Radiotopia podcast network.
“We’re excited to increase capacity for PRX, helping them grow revenue and scale for their highly-talented, creative and inventive producers,” said Jim Taszarek, managing director.
Harry Clark, partner and executive vice president, will build and lead the national sales and support team for PRX. “The opportunity to work with PRX during this exciting time in the podcasting industry is a privilege. I’m thrilled to assemble the PRX sponsorship team, and to welcome Sarah van Mosel to Market Enginuity as chief podcast sales and strategy officer.”
The addition of Sarah reunites a successful team. Since the infancy of podcasting, Harry and Sarah have harnessed public media’s potential in the rapid evolution of digital, leading the strategy, team and operations that grew podcast sponsorship into a significant part of New York Public Radio’s overall revenue.
Sarah expressed enthusiasm for her return to public media, “I am excited to join Market Enginuity and look forward to building a new sales powerhouse in the podcast space. Between PRX and client stations throughout the U.S., Market Enginuity represents some of the best quality brands and most beloved programs. The engagement listeners have with these shows and brands is off the charts, and more marketers need to know that.”
This partnership leverages Market Enginuity’s sales expertise to support PRX’s continued growth.
PRX is shaping the future of public media content, talent and technology. PRX is a leading creator and distributor, connecting audio producers with their most engaged, supportive audiences across broadcast, web and mobile. A fierce champion of new voices, new formats, and new business models, PRX is an award-winning media company, reaching millions of listeners worldwide. For over a dozen years, PRX has operated public radio’s largest distribution marketplace, offering thousands of shows including This American Life, The Moth Radio Hour and Reveal.
In 2014, PRX launched Radiotopia, a podcast collective of 16 extraordinary, independent, shows, anchored by 99% Invisible from Roman Mars.
PRX’s latest venture is RadioPublic, a company focused on building a mobile audio platform that drives listener discovery, engagement and revenue for creators.