Chicago Public Media Partners With Market Enginuity to Represent its Sponsorship Sales
As of January 29, 2018, Market Enginuity assumes responsibility for sponsorship sales at Chicago Public Media.
Market Enginuity will maximize Chicago Public Media’s presence in the third largest U.S. radio market to offer strong, meaningful solutions for local corporate supporters. Market Enginuity Managing Director Jim Taszarek said, “We’re excited by the opportunity to secure multiplatform sponsorships that help Chicago Public Media grow their revenue and fulfill their mission. We look forward to working with the Chicago Public Media staff and sharing successful strategies across all of our markets to realize excellence in corporate support for our client stations and content producers.”
Market Enginuity will apply best practices from its corporate sponsorship experience representing 17 other public media clients. Under the direction of Market Enginuity Partner and Executive Vice President Harry Clark, and a director of sales, the sponsorship team will continue to work from Chicago Public Media offices.
About Chicago Public Media
Chicago Public Media is one of the largest and most respected public media organizations in the country. The organization has a legacy of innovative program development having launched such iconic shows as This American Life, Wait Wait… Don’t Tell Me!, and the ground-breaking podcast Serial. With an unparalleled reputation for creativity and innovation across all platforms, Chicago Public Media provides substantive news and insights, thoughtful conversation and meaningful connections to its diverse audiences throughout the Chicago area, as well as nationally and globally.
Chicago Public Media engages with its listeners and users across multiple platforms, including broadcast radio, digital streaming, and mobile apps. Its flagship station, WBEZ-Chicago is Chicagoland’s premier media hub for high-quality, fact-based journalism and engaging, entertaining audio programs and podcasts. WBEZ’s website, wbez.org, and its newly launched mobile app allows listeners to fully control their experience through its groundbreaking rePlayer functionality and on-demand platform. WBEZ’s sister service, Vocalo Radio, targets a multicultural audience through an urban alternative format.
Dana Elmquist Joins Market Enginuity as Vice President, Enterprise Business Development
January 9, 2018; New York, NY — Market Enginuity expands with the addition of a new business development vice president based in New York.
“We are thrilled to announce that Dana Elmquist will join Market Enginuity as vice president of enterprise business development” said Managing Director Jim Taszarek. “Dana’s experience developing holistic, creative and innovative multiplatform solutions for national and global clients broadens our capabilities for client stations and producers.”
Elmquist has a history of leading successful business development, most recently as director of corporate partnerships for New York Public Radio. There, he collaborated with a 14-person national salesforce, providing strategical guidance to unlock new business. Additionally, he initiated and led key brand and agency business development for the organization.
Market Enginuity Partner and Executive Vice President Harry Clark said, “Dana will evangelize the power of public media to marketers not currently considering it in their marketing mix, and introduce brands to new ways of leveraging their marketing spend. His expertise in enterprise business development strengthens Market Enginuity’s ability to support our clients and the public media industry. Dana’s C-level contact with clients and their agencies plus his collaboration with our sponsorship sales teams across the country will forge new marketing partnerships for Enginuity clients.”
Kirk Nelson, co-founder of Market Enginuity, added, “Dana’s passion for fostering and encouraging the success of others is a strong cultural fit with our organization. His expertise will help us grow future public media leaders.”
Elmquist said, “I’m excited about joining a team that is defining a new model of public media sales and marketing. I look forward to working with stations and producers to maximize national revenue across their multiple platforms.”
Elmquist brings years of experience in fostering sales and developing customer solutions through his position at New York Public Radio. Additionally, Elmquist led corporate and business development at Brooklyn Public Library and worked in institutional giving and programming at the Museum for African Art (now the Africa Center) during a $100 million capital campaign that resulted in a flagship multipurpose arts space on upper 5th Avenue in Manhattan.
Elmquist has published articles in the Journal of Arts Management, Law and Society, Performa, NPR’s The Signal, and Politique Africaine. He holds a Master of Public Administration from the Marxe School of Public and International Affairs at Baruch College, CUNY; a master’s in art history from UCLA; and a Bachelor of Arts from Sarah Lawrence College.
Market Enginuity Adds Vice President of National Sales
January 9, 2018; Phoenix, AZ — Market Enginuity names Mike Rose vice president, national sales.
After two years serving as national sales manager for the Market Enginuity corporate sponsorship sales team at KCRW, Mike Rose will assume an expanded role as vice president, national sales, maximizing sponsorship for all 17 Market Enginuity clients.
Rose will continue national business development for KCRW and collaboration with NPM. In his expanded role, he will work closely with Market Enginuity’s local sales managers across the country realizing national opportunities.
Rose’s focus and support for NPM’s business plus his own business development created unprecedented growth for KCRW. “Mike has a knack for collaboration and always pursues a win for all involved,” said Market Enginuity Partner and Executive Vice President Harry Clark.
Rose’s extensive national sales experience spans sales and managerial roles with Clear Channel, CBS and Westwood One. He has a Bachelor of Science with an emphasis in marketing and management from San Diego State University.
Market Enginuity personnel shared expertise and ideas in corporate support sessions of the PMDMC 2017
Ready, Set,…Sell Podcasting!
Thursday, July 6, 9:30am-10:45am
Sarah van Mosel | Chief Podcast Sales and Strategy Officer, Market Enginuity
Covering topics like metrics, messaging and ad ops, speakers will present hands-on advice and proven practices to grow podcasting revenue.
Corporate Support Manager Intensive
Friday, July 7, Part One 3:15pm-4:15pm, Part Two 4:45pm-5:45pm
Kirk Nelson | Founding Partner, Market Enginuity
In this two-part, deep-dive session designed for sales managers, Nelson will detail specific techniques and performance management systems that maximize the most powerful and fundamental levers to success: people and inventory.
Sales Savvy: Effective Packaging Across Proliferating Platforms
Friday, July 7, 3:15pm-4:15pm
Mia Fernandez | Manager of Corporate Support, KCRW, Los Angeles
Laura Landress | Manager of Corporate Support, Nashville Public Radio
Representatives from stations who have been able to increase revenue and better serve their clients by creating and successfully trafficking multifaceted campaigns will share tips.
Walk That Tightrope With Confidence: Negotiating Underwriting Rates, Copy, and More
Friday, July 7, 4:45pm-5:45pm
Brian Benschoter | Corporate Support Manager, KUT and KUTX, Austin
Attendees are invited to bring challenges to the table and emerge with actionable insights to inform future negotiations.
Sarah van Mosel, Chief Podcast Sales and Strategy Officer, participated in expert panels about podcast sponsorship at SXSW and RAIN Digital Audio Advertising Summit
The panel at RAIN brought together Korri Kolesa from Midroll Media, Sarah Shockey from “Marty & Sarah Love Wrestling,” Anna Sullivan from Gimlet Media, Mark McCrery from Authentic/Podtrac and John MacLeod from Rivet Radio. In the “Evolution of Podcast Advertising” panel at SXSW, Sarah joined forces with Matt Leiber from Gimlet Media, Matt Turck from Panoply, Bryan Moffett from NPM and Nick Quah from Hot Pod. A mix of attendees, from independent podcast hosts and producers to art directors and buyers, listened and posed questions to the unanimously bullish panels sharing the marketing benefits of podcasts and its incredibly bright future.
Van Mosel pointed to a few specific factors that are driving ad dollars to podcasts:
- Deep audience engagement
On the topic of listener engagement with the craft, she says that listening on-demand creates more habitual listening in a person’s daily life.
PRX Forges Partnership with Market Enginuity to Represent Its Sponsorship Sales
As of January 1, 2017, Market Enginuity assumes responsibility for sponsorship revenue across all PRX programs, including the Radiotopia podcast network.
“We’re excited to increase capacity for PRX, helping them grow revenue and scale for their highly-talented, creative and inventive producers,” said Jim Taszarek, managing director.
Harry Clark, partner and executive vice president, will build and lead the national sales and support team for PRX. “The opportunity to work with PRX during this exciting time in the podcasting industry is a privilege. I’m thrilled to assemble the PRX sponsorship team, and to welcome Sarah van Mosel to Market Enginuity as chief podcast sales and strategy officer.”
The addition of Sarah reunites a successful team. Since the infancy of podcasting, Harry and Sarah have harnessed public media’s potential in the rapid evolution of digital, leading the strategy, team and operations that grew podcast sponsorship into a significant part of New York Public Radio’s overall revenue.
Sarah expressed enthusiasm for her return to public media, “I am excited to join Market Enginuity and look forward to building a new sales powerhouse in the podcast space. Between PRX and client stations throughout the U.S., Market Enginuity represents some of the best quality brands and most beloved programs. The engagement listeners have with these shows and brands is off the charts, and more marketers need to know that.”
This partnership leverages Market Enginuity’s sales expertise to support PRX’s continued growth.
PRX is shaping the future of public media content, talent and technology. PRX is a leading creator and distributor, connecting audio producers with their most engaged, supportive audiences across broadcast, web and mobile. A fierce champion of new voices, new formats, and new business models, PRX is an award-winning media company, reaching millions of listeners worldwide. For over a dozen years, PRX has operated public radio’s largest distribution marketplace, offering thousands of shows including This American Life, The Moth Radio Hour and Reveal.
In 2014, PRX launched Radiotopia, a podcast collective of 16 extraordinary, independent, shows, anchored by 99% Invisible from Roman Mars.
PRX’s latest venture is RadioPublic, a company focused on building a mobile audio platform that drives listener discovery, engagement and revenue for creators.
About Market Enginuity®
Market Enginuity links public media clients and sponsors in mutually beneficial partnerships that enable each to fulfill its mission. As the largest public media sponsorship sales force in the U.S., Market Enginuity represents local and national sponsorship for a mix of public media stations and podcast producers throughout the nation. Market Enginuity’s sister company, Enginuity Workshop, focuses on PBS KIDS® sponsorship for client stations.
Market Enginuity has specialized in corporate sponsorship for public media since 1999, and is headquartered in Phoenix, Arizona.