Market Enginuity personnel shared expertise and ideas in corporate support sessions of the PMDMC 2017
Ready, Set,…Sell Podcasting!
Thursday, July 6, 9:30am-10:45am
Sarah van Mosel | Chief Podcast Sales and Strategy Officer, Market Enginuity
Covering topics like metrics, messaging and ad ops, speakers will present hands-on advice and proven practices to grow podcasting revenue.
Corporate Support Manager Intensive
Friday, July 7, Part One 3:15pm-4:15pm, Part Two 4:45pm-5:45pm
Kirk Nelson | Founding Partner, Market Enginuity
In this two-part, deep-dive session designed for sales managers, Nelson will detail specific techniques and performance management systems that maximize the most powerful and fundamental levers to success: people and inventory.
Sales Savvy: Effective Packaging Across Proliferating Platforms
Friday, July 7, 3:15pm-4:15pm
Mia Fernandez | Manager of Corporate Support, KCRW, Los Angeles
Laura Landress | Manager of Corporate Support, Nashville Public Radio
Representatives from stations who have been able to increase revenue and better serve their clients by creating and successfully trafficking multifaceted campaigns will share tips.
Walk That Tightrope With Confidence: Negotiating Underwriting Rates, Copy, and More
Friday, July 7, 4:45pm-5:45pm
Brian Benschoter | Corporate Support Manager, KUT and KUTX, Austin
Attendees are invited to bring challenges to the table and emerge with actionable insights to inform future negotiations.
Sarah van Mosel, Chief Podcast Sales and Strategy Officer, participated in expert panels about podcast sponsorship at SXSW and RAIN Digital Audio Advertising Summit
The panel at RAIN brought together Korri Kolesa from Midroll Media, Sarah Shockey from “Marty & Sarah Love Wrestling,” Anna Sullivan from Gimlet Media, Mark McCrery from Authentic/Podtrac and John MacLeod from Rivet Radio. In the “Evolution of Podcast Advertising” panel at SXSW, Sarah joined forces with Matt Leiber from Gimlet Media, Matt Turck from Panoply, Bryan Moffett from NPM and Nick Quah from Hot Pod. A mix of attendees, from independent podcast hosts and producers to art directors and buyers, listened and posed questions to the unanimously bullish panels sharing the marketing benefits of podcasts and its incredibly bright future.
Van Mosel pointed to a few specific factors that are driving ad dollars to podcasts:
- Deep audience engagement
On the topic of listener engagement with the craft, she says that listening on-demand creates more habitual listening in a person’s daily life.
PRX Forges Partnership with Market Enginuity to Represent Its Sponsorship Sales
As of January 1, 2017, Market Enginuity assumes responsibility for sponsorship revenue across all PRX programs, including the Radiotopia podcast network.
“We’re excited to increase capacity for PRX, helping them grow revenue and scale for their highly-talented, creative and inventive producers,” said Jim Taszarek, Managing Director.
Harry Clark, Partner and Executive Vice President, will build and lead the national sales and support team for PRX. “The opportunity to work with PRX during this exciting time in the podcasting industry is a privilege. I’m thrilled to assemble the PRX sponsorship team, and to welcome Sarah van Mosel to Market Enginuity as Chief Podcast Sales and Strategy Officer.”
The addition of Sarah reunites a successful team. Since the infancy of podcasting, Harry and Sarah have harnessed public media’s potential in the rapid evolution of digital, leading the strategy, team and operations that grew podcast sponsorship into a significant part of New York Public Radio’s overall revenue.
Sarah expressed enthusiasm for her return to public media, “I am excited to join Market Enginuity and look forward to building a new sales powerhouse in the podcast space. Between PRX and client stations throughout the U.S., Market Enginuity represents some of the best quality brands and most beloved programs. The engagement listeners have with these shows and brands is off the charts, and more marketers need to know that.”
This partnership leverages Market Enginuity’s sales expertise to support PRX’s continued growth.
PRX is shaping the future of public media content, talent and technology. PRX is a leading creator and distributor, connecting audio producers with their most engaged, supportive audiences across broadcast, web and mobile. A fierce champion of new voices, new formats, and new business models, PRX is an award-winning media company, reaching millions of listeners worldwide. For over a dozen years, PRX has operated public radio’s largest distribution marketplace, offering thousands of shows including This American Life, The Moth Radio Hour and Reveal.
In 2014, PRX launched Radiotopia, a podcast collective of 16 extraordinary, independent, shows, anchored by 99% Invisible from Roman Mars.
PRX’s latest venture is RadioPublic, a company focused on building a mobile audio platform that drives listener discovery, engagement and revenue for creators.
About Market Enginuity
Market Enginuity’s mission is to link public media clients and corporate supporters in a mutually beneficial partnership that enables each to fulfill its mission. As the largest public media sponsorship sales force in the U.S., Market Enginuity represents local and national sponsorship for a mix of public media stations and podcast producers throughout the nation. Market Enginuity’s sister company, Enginuity Workshop, focuses on PBS KIDS® sponsorship for client stations.
Market Enginuity has specialized in corporate sponsorship for public media since 1999, and is headquartered in Phoenix, Arizona.