MARKET ENGINUITY UNVEILS PODCAST GROUP LEADERSHIP AND INFRASTRUCTURE TO ACCELERATE INNOVATION
Market Enginuity unveils two executive leadership appointments for its Podcast Group that will accelerate digital innovation, drive revenue growth and transform its offerings for advertisers through audience engagement with premium digital audio.
Enginuity has appointed Laurie Belleau as VP digital innovation and general manager of the Market Enginuity Podcast Group. Belleau joins from American Public Media where she was director, digital sales, ad operations and revenue partnerships. Belleau serves on the IAB Digital Audio Committee and IAB Podcast Working Group.
The selection of Belleau, an early pioneer in the podcast industry, signals the ongoing Enginuity commitment to bringing cutting-edge technologies and services to mission-driven media properties. In the past year, Market Enginuity has announced partnerships with AnalyticOwl and Barometric, launching ROI-driven attribution tools for both radio broadcast and podcast campaigns.
“I am thrilled to welcome Laurie Belleau to Market Enginuity. Her new role forges operations and innovation at the highest level, which will align our digital business as we accelerate premium digital audio opportunities,” said Harry Clark, EVP, chief revenue officer for Market Enginuity.
Jim Lally, SVP national podcast and network broadcast sales has been promoted to chief podcast sales officer. In his expanded role, Lally will work closely with Enginuity sales leaders to unlock podcast revenue potential from marketers across the country, developing 100+ salespeople as masters in premium digital audio. He will continue to lead and coach the Enginuity Podcast Group sales team, based in New York.
“We have always believed in growing from within, intentionally promoting talent when opportunities arise. In this well-suited role, Jim will build on past success and continue to evangelize the power of podcast advertising to potential marketers, ensuring growth for PRX and unlocking potential for station-produced podcasts with national appeal. With Laurie and Jim’s leadership, our company is well on its way to creating the future model for premium digital audio sales for mission-driven, inspiring, independent media,” said Jim Taszarek, president of Market Enginuity.
Other promotions within the group include Doug Latino promoted to VP, client solutions and innovation, who will focus on developing new custom sponsorship opportunities for client partners. Alanna Vaughns was promoted to director of sales operations and will work towards streamlining operational infrastructure to support revenue growth.