Market Enginuity has assumed responsibility for sponsorship sales at KUER in Salt Lake City, adding the station to its roster of public media clients.

Market Enginuity will increase the size of the sponsorship staff and apply best practices from its work with stations around the country to provide meaningful solutions for local sponsors and grow sponsorship revenue for KUER. Utah’s population growth rate was the highest in the nation over the past decade and Salt Lake City leads the nation in housing starts.

Market Enginuity Managing Director Jim Taszarek said, “We look forward to working with the leadership team and staff at KUER to support their goals in the coming years. It’s exciting and incredibly rewarding to back their investments in local journalism and extended reach in the state. We will increase capacity and financial support for KUER as they fulfill their mission of bringing world news, ideas and music to the local community in Salt Lake City.”

KUER General Manager Maria O’Mara added, “In the last year KUER has made important hires and strategic decisions to improve the quality of our journalism and the reach of our broadcast signal. With new podcasts, regional news bureaus and a 60th anniversary on the horizon, KUER has found the right partner at the right time to realize the promise of those investments. The future looks very bright, and we’re excited to share new levels of success with Market Enginuity at our side.”

Under the direction of Market Enginuity Vice President, Regional Sales Manager Donna Fuhrman, and a director of sales, the sponsorship team will continue to work from the KUER office at The University of Utah.

KUER public radio, a charter member of National Public Radio (NPR), broadcasts from the Eccles Broadcast Center at The University of Utah. KUER 90.1 is a 501(c)3 non-profit and is a tax-exempt organization that provides a commercial-free mix of NPR, BBC and local news to thousands of listeners throughout Utah and beyond through its extensive translator network.

In addition to its FM channel at 90.1, KUER also broadcasts two additional channels in high-definition (HD). KUER2 features the BBC World Service, and KUER3 offers traditional and contemporary classical music.