Market Enginuity Corporate Sponsorship Professionals Share Expertise at PMDMC

Market Enginuity Corporate Sponsorship Managers who represent our client public radio and television stations will be speakers at the following PMDMC 2018 sessions. Additionally, our Digital Sales and Strategy Director Ross Yaeger will be on hand for One to One Mentoring Sessions for Digital Sponsorship.

Selling PBS Tentpoles
An interactive brainstorming session about the upcoming 2018-2019 season on PBS®
Wednesday, July 11, 9:30am-10:45am
Rosanne Rybak, Manager of Corporate Sponsorship, Twin Cities PBS

The New Realities of Public Radio Sales
A trade of ideas about UVPs and ROI
Wednesday, July 11, 9:30am-10:45am
Millie Adan-Garza, Director of Sales, Corporate Sponsorship, Houston Public Media

Category Spotlight: Finance with SVP and CMO Matt Doubleday of Wintrust Financial
A conversation with a WBEZ sponsor sharing insights about the evolving business issues and concerns facing the finance industry
Wednesday, July 11, 11:15am-12:15am
Adrienne Smith, Corporate Sponsorship Account Manager, WBEZ

To Sell or Not To Sell? Sponsored Content and Public Media
Thursday, July 12, 11:45am-12:45pm
A panel discussion about balancing public media’s noncommercial core values with content marketing
Margie Cochrane, Sales Manager, KJZZ and K-BACH
Amy Powers, Senior Director of Integrated Media Sponsorships, WAMU

The Path to Monetizing Podcasting Locally
Thought-provoking discussion about podcast revenue and how its funding can diversify
Thursday, July 12, 2:30pm-3:45pm
Harry Clark, Executive Vice President, Revenue, Market Enginuity

Too High or Too Low? Finding the PTV Pricing Sweet Spot
Contemplation and answers to questions about pricing for public television
Thursday, July 12, 2:30pm-3:45pm
Millie Adan-Garza, Director of Sales, Corporate Sponsorship, Houston Public Media