Marlene Schneider, director of Enginuity Workshop — Market Enginuity consulting and PBS KIDS® sales division — will retire this December after more than 20 years in public media.
Chief Podcast Sales and Strategy Officer Sarah van Mosel will take the stage at the fourth annual IAB Podcast Upfront with special guests from Radiotopia, Night Vale Presents and The Moth, podcast clients represented by Market Enginuity Podcast Group […]
Market Enginuity Corporate Sponsorship Managers who represent our client public radio and television stations will be speakers at the following PMDMC 2018 sessions. Additionally, our Digital Sales and Strategy Director Ross Yaeger will be on hand for One to One Mentoring Sessions for Digital Sponsorship. […]
Market Enginuity adds sales leadership to its national sponsorship team in New York. Jim Lally steps into a new role at Market Enginuity, senior vice president, national podcast and network broadcast sales. A seasoned public media ambassador and one of the early leaders in the podcast industry, Jim most recently led the national sales strategy […]
Market Enginuity Partner and Executive Vice President Harry Clark was among digital industry leaders recognized by the Interactive Advertising Bureau (IAB) 2018 Service Excellence Awards during the opening ceremony of the IAB Annual Leadership Meeting. The IAB Service Excellence Awards honor individuals at IAB member companies who have exhibited notable leadership and guidance on specific […]
As of January 29, 2018, Market Enginuity assumes responsibility for sponsorship sales at Chicago Public Media. Market Enginuity will maximize Chicago Public Media’s presence in the third largest U.S. radio market to offer strong, meaningful solutions for local corporate supporters. Market Enginuity Managing Director Jim Taszarek said, “We’re excited by the opportunity to secure multiplatform […]
Market Enginuity expands with the addition of a new business development vice president based in New York. “We are thrilled to announce that Dana Elmquist will join Market Enginuity as vice president of enterprise business development” said Managing Director Jim Taszarek. “Dana’s experience developing holistic, creative and innovative multiplatform solutions for national and global clients […]
Market Enginuity names Mike Rose vice president, national sales. After two years serving as national sales manager for the Market Enginuity corporate sponsorship sales team at KCRW, Mike Rose will assume an expanded role as vice president, national sales, maximizing sponsorship for all 17 Market Enginuity clients. Rose will continue national business development for KCRW […]
The panel at RAIN brought together Korri Kolesa from Midroll Media, Sarah Shockey from “Marty & Sarah Love Wrestling,” Anna Sullivan from Gimlet Media, Mark McCrery from Authentic/Podtrac and John MacLeod from Rivet Radio. In the “Evolution of Podcast Advertising” panel at SXSW, Sarah joined forces with Matt Leiber from Gimlet Media, Matt Turck from Panoply, […]
As of January 1, 2017, Market Enginuity assumes responsibility for sponsorship revenue across all PRX programs, including the Radiotopia podcast network. “We’re excited to increase capacity for PRX, helping them grow revenue and scale for their highly-talented, creative and inventive producers,” said Jim Taszarek, managing director. Harry Clark, partner and executive vice president, will build […]
About Market Enginuity®
Market Enginuity links mission-driven media and sponsors in mutually beneficial partnerships.
As the largest public media sponsorship sales force in the U.S., Market Enginuity represents local and national sponsorship for a mix of public media stations in Nielsen media markets #2-44 and podcast producers throughout the nation. Enginuity Workshop, a division of Market Enginuity, provides consultation for public radio stations in Nielsen markets 50+.
Market Enginuity has been fueling mission-driven, educational and inspiring independent media since 1999.