This spring, each Market Enginuity employee received a report in their home mailbox. The inaugural Market Enginuity diversity, equity, inclusion and belonging (DEIB) report recounted their collaborative steps made over the past two years, toward systematic change. “The report is one way we evaluate and share our progress, own our shortcomings, and outline our next […]
On March 28, Market Enginuity will assume responsibility for sponsorship sales at KCUR in Kansas City, adding NPR news station KCUR 89.3, 91.9 Classical KC and podcaster KCUR Studios to its roster of public media clients.
Market Enginuity, the largest public media sponsorship sales force in the U.S. and representatives for the PRX national podcast and broadcast network, has promoted Brian Benschoter to join its senior leadership team.
This week, Roman Mars, host of 99% Invisible, announced the sale of his company to SiriusXM where he will continue to produce 99pi. While we will miss claiming the popular show in our roster, we wish the show success in this new chapter and send congratulations and our thanks for the great partnership during the past four years. […]
Market Enginuity, the largest public media sponsorship sales force in the U.S. and representatives for the PRX national podcast and broadcast network, today announced that Amy Powers has joined its senior leadership team. Powers has been appointed vice president of regional sales where she will oversee the sales strategy for top public media stations including: Atlanta, Austin, Chicago, Dallas, Houston, Los Angeles and Washington, D.C.
As consumers stay at home and seek news to safeguard their health, public radio, TV and podcasts provide the trusted content they need in a safe, brand-building sponsorship environment. PHOENIX (May 4, 2020) – Market Enginuity, the largest public media sponsorship sales force in the U.S. and representatives for the PRX national podcast and broadcast […]
New study finds that Podcast advertising campaigns resulted in an average 10 times lift relative to print, digital and TV. The study from Claritas and Market Enginuity reveals how podcast advertisers can better understand ROI through attribution.
Adweek has awarded Radiotopia as Podcast Network of the Year and PRX CEO Kerri Hoffman as Podcast Executive of the Year. Judged by a panel of industry experts and Adweek editors, these awards honor the most innovative people and players in podcasting. Founded in 2014, the Radiotopia podcast network, from PRX, champions independence, diversity of […]
With podcasting ad revenue projected to reach more than $1 billion by 2021, it’s critical that marketers have a deep understanding of who’s listening. What differentiation exists among the podcast listenership in 2019? That’s the question that Claritas, PRX and Market Enginuity have joined forces to answer in a new white paper called “The Podcast […]
Market Enginuity unveils two executive leadership appointments for its Podcast Group that will accelerate digital innovation, drive revenue growth and transform its offerings for advertisers through audience engagement with premium digital audio. Enginuity has appointed Laurie Belleau as VP digital innovation and general manager of the Market Enginuity Podcast Group. Belleau joins from American Public […]
About Market Enginuity®
Market Enginuity links mission-driven media and sponsors in mutually beneficial partnerships.
As the largest public media sponsorship sales force in the U.S., Market Enginuity represents local and national sponsorship for a mix of public media stations in Nielsen media markets #2-44 and podcast producers throughout the nation. Enginuity Workshop, a division of Market Enginuity, provides consultation for public radio stations in Nielsen markets 50+.
Market Enginuity has been fueling mission-driven, educational and inspiring independent media since 1999.