New study finds that Podcast advertising campaigns resulted in an average 10 times lift relative to print, digital and TV. The study from Claritas and Market Enginuity reveals how podcast advertisers can better understand ROI through attribution.
Adweek has awarded Radiotopia as Podcast Network of the Year and PRX CEO Kerri Hoffman as Podcast Executive of the Year. Judged by a panel of industry experts and Adweek editors, these awards honor the most innovative people and players in podcasting. Founded in 2014, the Radiotopia podcast network, from PRX, champions independence, diversity of […]
With podcasting ad revenue projected to reach more than $1 billion by 2021, it’s critical that marketers have a deep understanding of who’s listening. What differentiation exists among the podcast listenership in 2019? That’s the question that Claritas, PRX and Market Enginuity have joined forces to answer in a new white paper called “The Podcast […]
Market Enginuity unveils two executive leadership appointments for its Podcast Group that will accelerate digital innovation, drive revenue growth and transform its offerings for advertisers through audience engagement with premium digital audio. Enginuity has appointed Laurie Belleau as VP digital innovation and general manager of the Market Enginuity Podcast Group. Belleau joins from American Public […]
Market Enginuity has assumed responsibility for sponsorship sales at KUER in Salt Lake City, adding the station to its roster of public media clients. Market Enginuity will increase the size of the sponsorship staff and apply best practices from its work with stations around the country to provide meaningful solutions for local sponsors and grow […]
Market Enginuity announces the addition of 90.7 WMFE and 89.5 WMFV to its roster of clients as the company assumes the responsibility for sponsorship sales for the Florida stations.
Market Enginuity Audience Analytics provides data-rich insights that empower its public media partners to optimize broadcast sponsorship campaign performance. By linking broadcast air times with web traffic data the attribution tool quantifies the incremental visitors driven to the sponsor’s website. Market Enginuity is the first in the public media industry to offer this capability for […]
As of January 1, 2019, Market Enginuity will offer an annual coaching and training program to public radio stations in Nielsen markets 50–200. Enginuity Workshop will maximize station revenue in these markets by […]
Marlene Schneider, director of Enginuity Workshop — Market Enginuity consulting and PBS KIDS® sales division — will retire this December after more than 20 years in public media.
Chief Podcast Sales and Strategy Officer Sarah van Mosel will take the stage at the fourth annual IAB Podcast Upfront with special guests from Radiotopia, Night Vale Presents and The Moth, podcast clients represented by Market Enginuity Podcast Group […]
About Market Enginuity®
Market Enginuity links mission-driven media and sponsors in mutually beneficial partnerships.
As the largest public media sponsorship sales force in the U.S., Market Enginuity represents local and national sponsorship for a mix of public media stations in Nielsen media markets #2-44 and podcast producers throughout the nation. Enginuity Workshop, a division of Market Enginuity, provides consultation for public radio stations in Nielsen markets 50+.
Market Enginuity has been fueling mission-driven, educational and inspiring independent media since 1999.