Market Enginuity unveils two executive leadership appointments for its Podcast Group that will accelerate digital innovation, drive revenue growth and transform its offerings for advertisers through audience engagement with premium digital audio. Enginuity has appointed Laurie Belleau as VP digital innovation and general manager of the Market Enginuity Podcast Group. Belleau joins from American Public […]
Market Enginuity has assumed responsibility for sponsorship sales at KUER in Salt Lake City, adding the station to its roster of public media clients. Market Enginuity will increase the size of the sponsorship staff and apply best practices from its work with stations around the country to provide meaningful solutions for local sponsors and grow […]
Market Enginuity announces the addition of 90.7 WMFE and 89.5 WMFV to its roster of clients as the company assumes the responsibility for sponsorship sales for the Florida stations.
Market Enginuity Audience Analytics provides data-rich insights that empower its public media partners to optimize broadcast sponsorship campaign performance. By linking broadcast air times with web traffic data the attribution tool quantifies the incremental visitors driven to the sponsor’s website. Market Enginuity is the first in the public media industry to offer this capability for […]
As of January 1, 2019, Market Enginuity will offer an annual coaching and training program to public radio stations in Nielsen markets 50–200. Enginuity Workshop will maximize station revenue in these markets by […]
Marlene Schneider, director of Enginuity Workshop — Market Enginuity consulting and PBS KIDS® sales division — will retire this December after more than 20 years in public media.
Chief Podcast Sales and Strategy Officer Sarah van Mosel will take the stage at the fourth annual IAB Podcast Upfront with special guests from Radiotopia, Night Vale Presents and The Moth, podcast clients represented by Market Enginuity Podcast Group […]
Market Enginuity Corporate Sponsorship Managers who represent our client public radio and television stations will be speakers at the following PMDMC 2018 sessions. Additionally, our Digital Sales and Strategy Director Ross Yaeger will be on hand for One to One Mentoring Sessions for Digital Sponsorship. […]
Market Enginuity adds sales leadership to its national sponsorship team in New York. Jim Lally steps into a new role at Market Enginuity, senior vice president, national podcast and network broadcast sales. A seasoned public media ambassador and one of the early leaders in the podcast industry, Jim most recently led the national sales strategy […]
Market Enginuity Partner and Executive Vice President Harry Clark was among digital industry leaders recognized by the Interactive Advertising Bureau (IAB) 2018 Service Excellence Awards during the opening ceremony of the IAB Annual Leadership Meeting. The IAB Service Excellence Awards honor individuals at IAB member companies who have exhibited notable leadership and guidance on specific […]
About Market Enginuity®
Market Enginuity links mission-driven media and sponsors in mutually beneficial partnerships.
As the largest public media sponsorship sales force in the U.S., Market Enginuity represents local and national sponsorship for a mix of public media stations in Nielsen media markets #2-44 and podcast producers throughout the nation. Enginuity Workshop, a division of Market Enginuity, provides consultation for public radio stations in Nielsen markets 50+.
Market Enginuity has been fueling mission-driven, educational and inspiring independent media since 1999.