The human approach benefits both stations and sponsors. Sponsorship messages on local NPR® stations are like personal recommendations from a trusted friend, and can serve as the human link between a person’s pain point and the product or service they need.
Get ideas for public media corporate sponsorship sales strategies and how to create partnerships with advertisers and marketers.
If public media had a campaign slogan, “No Political Ads” should be it. For marketers and media planners, a presidential election year presents challenges:
About Market Enginuity®
Market Enginuity links mission-driven media and sponsors in mutually beneficial partnerships.
As the largest public media sponsorship sales force in the U.S., Market Enginuity represents local and national sponsorship for a mix of public media stations in Nielsen media markets #2-44 and podcast producers throughout the nation. Enginuity Workshop, a division of Market Enginuity, provides consultation for public radio stations in Nielsen markets 50+.
Market Enginuity has been fueling mission-driven, educational and inspiring independent media since 1999.