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Get ideas for public media corporate sponsorship sales strategies and how to create partnerships with advertisers and marketers.

BLOG: The Human Approach to Sponsorship Sales

The human approach benefits both stations and sponsors. Sponsorship messages on local NPR® stations are like personal recommendations from a trusted friend, and can serve as the human link between a person’s pain point and the product or service they need.

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About Market Enginuity®

Market Enginuity links mission-driven media and sponsors in mutually beneficial partnerships.

As the largest public media sponsorship sales force in the U.S., Market Enginuity represents local and national sponsorship for a mix of public media stations in Nielsen media markets #2-44 and podcast producers throughout the nation. Enginuity Workshop, a division of Market Enginuity, provides consultation for public radio stations in Nielsen markets 50+.

Market Enginuity has been fueling mission-driven, educational and inspiring independent media since 1999.