Market Enginuity Brings Broadcast Sponsorship Attribution Measurement to Public Media

Market Enginuity Audience Analytics provides data-rich insights that empower its public media partners to optimize broadcast sponsorship campaign performance. By linking broadcast air times with web traffic data the attribution tool quantifies the incremental visitors driven to the sponsor’s website. Market Enginuity is the first in the public media industry to offer this capability for […]

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Sarah van Mosel will present at the IAB Podcast Upfront

Chief Podcast Sales and Strategy Officer Sarah van Mosel will take the stage at the fourth annual IAB Podcast Upfront with special guests from Radiotopia, Night Vale Presents and The Moth, podcast clients represented by Market Enginuity Podcast Group […]

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Market Enginuity Corporate Sponsorship Professionals Share Expertise at PMDMC

Market Enginuity Corporate Sponsorship Managers who represent our client public radio and television stations will be speakers at the following PMDMC 2018 sessions. Additionally, our Digital Sales and Strategy Director Ross Yaeger will be on hand for One to One Mentoring Sessions for Digital Sponsorship. […]

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Harry Clark Awarded with 2018 IAB Service Excellence Award

Market Enginuity Partner and Executive Vice President Harry Clark was among digital industry leaders recognized by the Interactive Advertising Bureau (IAB) 2018 Service Excellence Awards during the opening ceremony of the IAB Annual Leadership Meeting. The IAB Service Excellence Awards honor individuals at IAB member companies who have exhibited notable leadership and guidance on specific […]

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Chicago Public Media Partners With Market Enginuity to Represent its Sponsorship Sales

As of January 29, 2018, Market Enginuity assumes responsibility for sponsorship sales at Chicago Public Media. Market Enginuity will maximize Chicago Public Media’s presence in the third largest U.S. radio market to offer strong, meaningful solutions for local corporate supporters. Market Enginuity Managing Director Jim Taszarek said, “We’re excited by the opportunity to secure multiplatform […]

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Dana Elmquist Joins Market Enginuity as Vice President, Enterprise Business Development

Market Enginuity expands with the addition of a new business development vice president based in New York. “We are thrilled to announce that Dana Elmquist will join Market Enginuity as vice president of enterprise business development” said Managing Director Jim Taszarek. “Dana’s experience developing holistic, creative and innovative multiplatform solutions for national and global clients […]

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