Market Enginuity announces the addition of 90.7 WMFE and 89.5 WMFV to its roster of clients as the company assumes the responsibility for sponsorship sales for the Florida stations.
Market Enginuity Audience Analytics provides data-rich insights that empower its public media partners to optimize broadcast sponsorship campaign performance. By linking broadcast air times with web traffic data the attribution tool quantifies the incremental visitors driven to the sponsor’s website. Market Enginuity is the first in the public media industry to offer this capability for […]
As of January 1, 2019, Market Enginuity will offer an annual coaching and training program to public radio stations in Nielsen markets 50–200. Enginuity Workshop will maximize station revenue in these markets by […]
Marlene Schneider, director of Enginuity Workshop — Market Enginuity consulting and PBS KIDS® sales division — will retire this December after more than 20 years in public media.
Chief Podcast Sales and Strategy Officer Sarah van Mosel will take the stage at the fourth annual IAB Podcast Upfront with special guests from Radiotopia, Night Vale Presents and The Moth, podcast clients represented by Market Enginuity Podcast Group […]
Market Enginuity Corporate Sponsorship Managers who represent our client public radio and television stations will be speakers at the following PMDMC 2018 sessions. Additionally, our Digital Sales and Strategy Director Ross Yaeger will be on hand for One to One Mentoring Sessions for Digital Sponsorship. […]
Market Enginuity adds sales leadership to its national sponsorship team in New York. Jim Lally steps into a new role at Market Enginuity, senior vice president, national podcast and network broadcast sales. A seasoned public media ambassador and one of the early leaders in the podcast industry, Jim most recently led the national sales strategy […]
Market Enginuity Partner and Executive Vice President Harry Clark was among digital industry leaders recognized by the Interactive Advertising Bureau (IAB) 2018 Service Excellence Awards during the opening ceremony of the IAB Annual Leadership Meeting. The IAB Service Excellence Awards honor individuals at IAB member companies who have exhibited notable leadership and guidance on specific […]
As of January 29, 2018, Market Enginuity assumes responsibility for sponsorship sales at Chicago Public Media. Market Enginuity will maximize Chicago Public Media’s presence in the third largest U.S. radio market to offer strong, meaningful solutions for local corporate supporters. Market Enginuity Managing Director Jim Taszarek said, “We’re excited by the opportunity to secure multiplatform […]
Market Enginuity expands with the addition of a new business development vice president based in New York. “We are thrilled to announce that Dana Elmquist will join Market Enginuity as vice president of enterprise business development” said Managing Director Jim Taszarek. “Dana’s experience developing holistic, creative and innovative multiplatform solutions for national and global clients […]