BLOG: The Human Approach to Sponsorship Sales

The human approach benefits both stations and sponsors. Sponsorship messages on local NPR® stations are like personal recommendations from a trusted friend, and can serve as the human link between a person’s pain point and the product or service they need.

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Radiotopia is the 2019 Podcast Network of the Year

Adweek has awarded Radiotopia as Podcast Network of the Year and PRX CEO Kerri Hoffman as Podcast Executive of the Year. Judged by a panel of industry experts and Adweek editors, these awards honor the most innovative people and players in podcasting. Founded in 2014, the Radiotopia podcast network, from PRX, champions independence, diversity of […]

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Claritas, PRX and Market Enginuity Release Report Providing New Insight into the Podcast Listener

With podcasting ad revenue projected to reach more than $1 billion by 2021, it’s critical that marketers have a deep understanding of who’s listening. What differentiation exists among the podcast listenership in 2019? That’s the question that Claritas, PRX and Market Enginuity have joined forces to answer in a new white paper called “The Podcast […]

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MARKET ENGINUITY UNVEILS PODCAST GROUP LEADERSHIP AND INFRASTRUCTURE TO ACCELERATE INNOVATION

Market Enginuity unveils two executive leadership appointments for its Podcast Group that will accelerate digital innovation, drive revenue growth and transform its offerings for advertisers through audience engagement with premium digital audio. Enginuity has appointed Laurie Belleau as VP digital innovation and general manager of the Market Enginuity Podcast Group. Belleau joins from American Public […]

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MARKET ENGINUITY PARTNERS WITH KUER TO MANAGE SPONSORSHIP SALES

Market Enginuity has assumed responsibility for sponsorship sales at KUER in Salt Lake City, adding the station to its roster of public media clients. Market Enginuity will increase the size of the sponsorship staff and apply best practices from its work with stations around the country to provide meaningful solutions for local sponsors and grow […]

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Market Enginuity Brings Broadcast Sponsorship Attribution Measurement to Public Media

Market Enginuity Audience Analytics provides data-rich insights that empower its public media partners to optimize broadcast sponsorship campaign performance. By linking broadcast air times with web traffic data the attribution tool quantifies the incremental visitors driven to the sponsor’s website. Market Enginuity is the first in the public media industry to offer this capability for […]

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