According to LinkedIn, the B2B social network, “Social selling is about leveraging your social network to find the right prospects, build trusted relationships, and ultimately, achieve your sales goals.”
As consumers stay at home and seek news to safeguard their health, public radio, TV and podcasts provide the trusted content they need in a safe, brand-building sponsorship environment. PHOENIX (May 4, 2020) – Market Enginuity, the largest public media sponsorship sales force in the U.S. and representatives for the PRX national podcast and broadcast […]
We are — every person on this planet — living with a stark, new reality as the coronavirus and the disease it causes, COVID-19, travels from nation to nation, to almost every community we know. Many people are becoming ill. Others are losing their jobs as companies cut back and government at every level struggles […]
New study finds that Podcast advertising campaigns resulted in an average 10 times lift relative to print, digital and TV. The study from Claritas and Market Enginuity reveals how podcast advertisers can better understand ROI through attribution.
The human approach benefits both stations and sponsors. Sponsorship messages on local NPR® stations are like personal recommendations from a trusted friend, and can serve as the human link between a person’s pain point and the product or service they need.
If public media had a campaign slogan, “No Political Ads” should be it. For marketers and media planners, a presidential election year presents challenges:
Adweek has awarded Radiotopia as Podcast Network of the Year and PRX CEO Kerri Hoffman as Podcast Executive of the Year. Judged by a panel of industry experts and Adweek editors, these awards honor the most innovative people and players in podcasting. Founded in 2014, the Radiotopia podcast network, from PRX, champions independence, diversity of […]
With podcasting ad revenue projected to reach more than $1 billion by 2021, it’s critical that marketers have a deep understanding of who’s listening. What differentiation exists among the podcast listenership in 2019? That’s the question that Claritas, PRX and Market Enginuity have joined forces to answer in a new white paper called “The Podcast […]
Market Enginuity unveils two executive leadership appointments for its Podcast Group that will accelerate digital innovation, drive revenue growth and transform its offerings for advertisers through audience engagement with premium digital audio. Enginuity has appointed Laurie Belleau as VP digital innovation and general manager of the Market Enginuity Podcast Group. Belleau joins from American Public […]
Market Enginuity has assumed responsibility for sponsorship sales at KUER in Salt Lake City, adding the station to its roster of public media clients. Market Enginuity will increase the size of the sponsorship staff and apply best practices from its work with stations around the country to provide meaningful solutions for local sponsors and grow […]