OVER TWO DECADES, WE’VE BUILT THE LARGEST TEAM IN OUR FIELD.
Our passion is still personal and carried in every connection we make among content producers, sponsors and their audiences.
OUR CORE PURPOSE
FUELING MISSION-DRIVEN, EDUCATIONAL AND INSPIRING INDEPENDENT MEDIA.
WE ARE A COMPANY FOUNDED IN INSIGHT AND A DESIRE TO LET THE SPIRIT OF THE PUBLIC MISSION STEER OUR APPROACH.
In 1997, Public Radio International, backed by a grant from the Corporation for Public Broadcasting, created the Public Radio Underwriting Partnership (PRUP) to discover best practices for commercial broadcasters that could apply to public radio corporate support.
Jim Taszarek, Sr., a veteran commercial broadcaster, spearheaded the project. From 1997 to ’99 ‘Taz’ met with scores of personnel at 10 selected stations. After intense study, he shared recommendations that became industry standard.
In 1999, KJZZ / K-BACH General Manager Carl Matthusen sought corporate support increases and hired Jim Taszarek, Jr. to provide corporate sponsorship representation in the local marketplace. The relationship and results inspired other public radio stations to follow suit. Partnering with Kirk Nelson, a successful commercial radio sales manager, Market Enginuity formed.
As public radio and television stations built platforms and extended content to serve a digital evolution, Market Enginuity brought aboard digital specialists to expand its corporate sponsorship capabilities. In 2015, Harry Clark joined as partner, bringing experience from New York Public Radio where he led outstanding revenue growth and pioneered podcast sponsorship as integral to multimedia campaigns. He directs Market Enginuity’s national team, scaling sponsorship opportunities comprehensively, with multiplatform and multi-market campaigns.
With offices throughout the country, Market Enginuity currently represents local and national sponsorship for a mix of public media stations and large podcast networks.
Along with more than 110 Market Enginuity sales professionals, our team of industry-leading management, marketing, talent development, systems and digital strategy specialists define and institute a standard of excellence in corporate support. We facilitate and extend key learning across sales teams that serve our media clients countrywide.