About Us

Our affinity with public media began personally as viewers, listeners and donors to our hometown stations. For over 17 years we’ve increased our contributions, building the largest team in the country that specializes in corporate sponsorship sales. The passion is still personal, and carried by more than 120 people ingrained in each of the communities where we live and work.

OUR STORY

We understand that public media’s noncommercial nature intertwines in its unique value to audiences as well as sponsors. As the media landscape evolves, the spirit of the public mission steers our approach, as it has and always will.

Insight from PRI’s Public Radio Underwriting Partnership (PRUP) founds our philosophy and led to the formation of Market Enginuity.

Backed by a grant from the Corporation for Public Broadcasting (CPB) in 1997, the PRUP acted to discover best practices of commercial broadcasters that could apply to public radio corporate support, without compromising the noncommercial environment.

Jim Taszarek, Sr., a veteran commercial broadcaster, spearheaded the project. From 1997 to ’99 ‘Taz’ met with scores of personnel at 10 selected stations. After intense study, he shared recommendations projected to increase local corporate contributions. The results were so successful that a CPB official noted it was “some of the best money CPB ever spent.”

In 1999, KJZZ/KBACH General Manager Carl Matthusen sought corporate underwriting increases and outsourced sales functions to Jim Taszarek, Jr. The relationship and results inspired other public radio stations to hire Jim to represent their local corporate support. Partnering with Kirk Nelson, a successful commercial radio sales manager, Market Enginuity formed. Headquartered in Phoenix, Arizona, the company remains privately owned and now serves 16 clients.

“Throughout our nine-year relationship, we’ve been impressed with Market Enginuity’s ability to attain higher revenue targets, benchmark their performance over a wide variety of indices, attract and retain high-performing sales people, and anticipate challenges and opportunities. Market Enginuity is a fantastic partner that shares our mission to respect and to serve our audiences.”

OUR TEAM

Along with Market Enginuity sales professionals, our team of industry-leading management, marketing, talent development, systems and digital strategy specialists define and institute a standard of excellence in corporate support.  We facilitate and extend key learning across sales teams at our public media clients countrywide.

Carla Schroeder

Carla Schroeder

Director, Talent Acquisition and Development

Bryan Neff

Bryan Neff

Chief Financial Officer

Donna Fuhrman

Donna Fuhrman

Director, Creative Services

Ross Yaeger

Ross Yaeger

Director, Digital Development

Karen Rudolph

Karen Rudolph

Marketing Manager

Dodie Busch

Dodie Busch

Manager, Human Resources

Melody Chester

Melody Chester

Talent Acquisition Specialist

Anita Rezvani

Anita Rezvani

Accounting and Operations Manager

Rachel Steingard

Rachel Steingard

Creative Services Coordinator

Kathy Boland

Kathy Boland

Financial Systems Specialist

Rick Gutierrez

Rick Gutierrez

Payroll and HRIS Specialist

Jennifer Brown

Jennifer Brown

Graphic Designer

Lisa Morris

Lisa Morris

CRM and Media Traffic Systems Specialist

“Market Enginuity upped our game with corporate sponsors. Revenue is up dramatically through extensive training and an understanding of the market. Our team continually performs at a high level and demonstrates a deep awareness of public media values. Not a day has gone by when I have regretted our relationship with Market Enginuity. I only wish we had signed on earlier.”

Performance Management System

Generating corporate sponsorship revenue can’t happen effectively without skilled corporate support representatives or a command of the media inventory. The “engine” in “Enginuity” nods to the systematic way we capitalize on these levers. Applying our Performance Management System, we connect reports and information in unique ways, assembling a holistic approach to maximize revenue potential.

“Our Market Enginuity staff is well-trained, highly motivated and results-oriented.
On top of that, they are great, fun people!”

MEASURABLE RESULTS

Accountability defines how we work. So, we publish our performance here every quarter.

TOTAL NET REVENUE

PerfGraph.Q1.2016

In the January through March quarter, average station revenue growth was 2.6% with the highest performing station achieving 25% growth.

These performance benchmarks only include stations that we have represented for more than one year so that the numbers aren’t artificially high because of strong growth in markets that we just began representing. We also take out any increase in revenue in a current market that has added a station or a significant new initiative.

PHOTOGRAPHY CREDITS: Museum of Country Music in Nashville by CélineDowntown Cincinnati by Jason PeroCool Blue on the Water by Jim Bauer

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