Our affinity with public media began personally as viewers, listeners and donors to our hometown stations. For over 17 years we’ve increased our contributions, building the largest team in the country that specializes in corporate sponsorship sales. The passion is still personal, and carried by more than 120 people ingrained in each of the communities where we live and work.
Attract the best people who together create the standard of excellence for corporate support in public media
Link public media clients and corporate supporters in a mutually beneficial partnership that enables each to fulfill its mission
- A passion for public media
- Protecting the noncommercial nature of public media
- Commitment to the success of all stakeholders
- Building a dynamic team environment
- Open and candid communication
- Uncompromising honesty and integrity
- Mutual trust, dignity and respect
- Professional development encouraging curiosity, innovation, and creativity
- A healthy work-life balance
- A positive “fish flingin’ fun” attitude
We understand that public media’s noncommercial nature intertwines in its unique value to audiences as well as sponsors. As the media landscape evolves, the spirit of the public mission steers our approach, as it has and always will.
Insight from PRI’s Public Radio Underwriting Partnership (PRUP) founds our philosophy and led to the formation of Market Enginuity.
Backed by a grant from the Corporation for Public Broadcasting (CPB) in 1997, the PRUP acted to discover best practices of commercial broadcasters that could apply to public radio corporate support, without compromising the noncommercial environment.
Jim Taszarek, Sr., a veteran commercial broadcaster, spearheaded the project. From 1997 to ’99 ‘Taz’ met with scores of personnel at 10 selected stations. After intense study, he shared recommendations projected to increase local corporate contributions. The results were so successful that a CPB official noted it was “some of the best money CPB ever spent.”
In 1999, KJZZ/KBACH General Manager Carl Matthusen sought corporate underwriting increases and outsourced sales functions to Jim Taszarek, Jr. The relationship and results inspired other public radio stations to hire Jim to represent their local corporate support. Partnering with Kirk Nelson, a successful commercial radio sales manager, Market Enginuity formed. Headquartered in Phoenix, Arizona, the company remains privately owned and now serves 16 clients.
“Throughout our nine-year relationship, we’ve been impressed with Market Enginuity’s ability to attain higher revenue targets, benchmark their performance over a wide variety of indices, attract and retain high-performing sales people, and anticipate challenges and opportunities. Market Enginuity is a fantastic partner that shares our mission to respect and to serve our audiences.”
Along with Market Enginuity sales professionals, our team of industry-leading management, marketing, talent development, systems and digital strategy specialists define and institute a standard of excellence in corporate support. We facilitate and extend key learning across sales teams at our public media clients countrywide.
Partner, Executive Vice President
Director, Talent Acquisition and Development
Chief Financial Officer
Director, Creative Services
Director, Digital Development
Manager, Human Resources
Payroll and HRIS Specialist
Accounting and Operations Manager
Creative Services Coordinator
Financial Systems Specialist
CRM and Media Traffic Systems Specialist